Out with the old, in with the new

Web domain migration to sbmi.uth.edu

Published June 19, 2013 by Sarah Kelly

SBMI’s web team will be migrating the school's domain from www.uthouston.edu/sbmi to sbmi.uth.edu at 7 p.m. on Thursday, June 20. All schools will be a subdomain of the university's new domain: uth.edu, and all labs/departments will be a sub-directory of its respective school.

Moving the school website to the uth.edu domain will increase domain strength. This increased domain strength will improve search engine optimization, which allows web users to find the school quickly when using search engines.

As the university branding evolves, the use of UT-Houston or UTHSC-H is discouraged and the brand UTHealth is prevalent across all communications and branding. The new web address (uth.edu) creates consistency with the university’s new brand without creating confusion during the transition and also keeps subdomains for school websites short and simple. The consolidation of the campus-wide online presence will increase the strength and popularity of all schools.

Use the new domain sbmi.uth.edu in all instances as the old domain will no longer be functional. Direct any questions about the domain migration to SBMI web developer Marcos Hernandez and any brand questions to SBMI communications assistant Sarah Kelly